Karseell and Ecolchi are proudly owned by Guangzhou Chinchy Cosmetic Co., Ltd., a globally recognized leader in the hair care industry with over two decades of expertise. Founded by visionary entrepreneur Zhang Zhenliang, our company has grown into a powerhouse, operating a state-of-the-art manufacturing facility that spans 25,000 square meters and is equipped with the latest production technologies.
At the heart of our success is a dedicated team of over 40 top-tier research and development experts, who drive innovation and deliver cutting-edge hair care solutions tailored to meet the diverse needs of customers worldwide. Our commitment to excellence and innovation has positioned us as a trusted partner for businesses seeking premium hair care products.
As a leading player in the industry, we specialize in providing OEM, ODM, and wholesale manufacturing services for global clients. Whether you’re looking to develop custom formulations, design unique packaging, or scale up production for international markets, our team ensures the highest standards of quality, efficiency, and reliability. With Guangzhou Chinchy Cosmetic Co., Ltd., your brand’s success is in capable hands.
What Sets Us Apart

Our extensive global network ensures we can meet the diverse hair care needs of clients worldwide. Whether you’re in North America, Europe, Asia, or beyond, our commitment to excellence guarantees that you receive the highest quality products tailored to your market.
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We offer a comprehensive one-stop solution for OEM and ODM services. Our flexible production capabilities allow you to create custom formulations and packaging designs that perfectly align with your brand identity and customer preferences.
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Factory-Direct Pricing
By eliminating intermediaries, we provide factory-direct pricing that ensures you receive the best possible value without compromising on quality. This cost-effective approach allows you to maximize your margins while delivering premium products to your customers.
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Our commitment to natural ingredients ensures that our products are not only effective but also gentle on the scalp and hair. We prioritize sustainability and environmental responsibility, offering solutions that are both beneficial for your customers and the planet.
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Backed by over 100 hairdressing awards, our scientifically proven formulas are recognized globally for their efficacy and innovation. We continuously invest in research and development to ensure that every product meets the highest standards of performance and safety.
Numbers We Are Proud Of
20+
Years Of Experience
50+
130,000
DAILY PRODUCTION CAPACITY
25,000 m2
FACTORY AREA
Our core values are centered on environmental sustainability, health, and the pursuit of excellence in hair care. We firmly believe that every business deserves access to high-quality hair care products that enhance their brand image. Chinchy is dedicated to being your trusted partner, assisting you in delivering outstanding hair care solutions that meet your customers’ needs.
Chinchy looks forward to establishing a long-term partnership with you, bringing exceptional hair care products to your business. Whether you are a wholesaler, distributor, or brand owner, we offer flexible solutions tailored to meet your specific needs. Should you have any inquiries or require further information, our team is here to support you at any time. Please feel free to reach out to us, and together, let’s pave the way for a successful future.
You already know the standard 10-point OEM checklist (compliance, audit, MOQ, lead time, QC…). What makes ECOLCHI Factory different is our specialized focus: where generalist factories spread their R&D across every product category, we concentrate on salon-grade hair treatment, collagen mask, keratin, and sulfate-free shampoo — so your brand gets expert-level formulation in the categories where it matters most. Below is the same transparency checklist, with what we offer under each point.
ECOLCHI Factory difference: as a specialist in collagen mask, keratin, and sulfate-free shampoo, we have pre-built CPNP dossiers and CPSR reports for our top 20 ECOLCHI formulas — saving you 4-8 weeks of regulatory work per SKU vs generalist factories.
ECOLCHI Factory difference: we run a dedicated ECOLCHI product line (not mixed with commodity shampoo lines) — your batch won’t be cross-contaminated with non-ECOLCHI products.
ECOLCHI Factory difference: unlike generalist factories that need 6-8 weeks of formulation work for a collagen mask, we already have 15+ collagen mask variants in development — most buyer briefs are matched in < 2 weeks.
ECOLCHI Factory difference: dedicated ECOLCHI line means your PO is not in a queue competing with commodity shampoo, conditioner, or body care production — your launch date is more predictable.
ECOLCHI Factory difference: we sign a stricter non-compete than industry standard — we will not sell any of your custom-developed formulas to any other buyer for 24 months after our cooperation ends, even if you stop ordering.
Why ECOLCHI Factory is the right choice for salon-grade hair care OEM: if your brand is in the hair mask, keratin, sulfate-free shampoo, or hair treatment space — and you want a specialist partner (not a generalist trying to be everything) — ECOLCHI Factory is set up for you. Request a video factory tour, sample kit, or 3rd-party inspection: manager@chinchy.com.